Food and healthy cooking
Websites that turn knowledge about food into a clear path
A food-related project can bring together recipes, courses, workshops, one-to-one support, resources and community. The website should make this variety appealing and easy to understand, without it feeling like a simple collection of content.
The introductory call comes with no obligation.
Starting point
From free content to a learning path
Recipes, guides and articles can be the first way in. From there, visitors should be able to discover courses, events, one-to-one support or community without feeling that all the offers are competing with one another.
When everything is presented at the same level, nothing stands out. A clear hierarchy helps people decide.
Structure
What it can include
- professional introduction
- philosophy and approach
- recipes
- articles
- free guides
- courses
- workshops
- club or community
- one-to-one support
- events
- newsletter
- registrations and payments
- access to members-only content
Content
Organising recipes and materials without losing the thread
Recipes and materials build up quickly. Simple categories and a clear search are worth more than dozens of sections nobody can find their way through.
Some content can be open to everyone and some kept for people enrolled in a course or a community.
Demonstration project
Cozinha que Nutre
Cooking and education
A demonstration project created to explore how to organise recipes, courses, workshops, resources and a members' area for participants.
Frequently asked questions
Common questions about this kind of website
Can I have free recipes and paid courses in the same space?
Yes. Recipes and articles can stay open, while courses, materials and community are kept for people who have signed up.
How do you organise a lot of recipes?
With simple categories and search. The aim is to find things quickly, not to have as many sections as possible.
Can I sell an e-book or a guide?
Yes. You don't need a full course to offer a paid digital product.
Is it possible to create a club or a monthly subscription?
Yes, as long as the chosen solution allows it. The club can include new content and gatherings, in a space for sharing between participants.
What if I'm just starting out?
You can start small: a clear introduction, some content and a first course or workshop. The space grows from there.
Next step
Talk about a food website
Tell me what you already have, what you would like to create and where you are finding things most difficult. From there, we can work out what the best next step might be.