Real project · Therapies and body awareness
Daniela Velho
An authorial presence centred on the body and on Daniela's approach. The website presents the Comunidade Transformação Profunda and the paths of deepening, with space for practices and resources. The personal introduction helps visitors get to know the person who guides this work.
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- Classification
- Real project
- Sector
- Therapies and wellbeing
- Type of solution
- Professional website
- Main objective
- Give shape to an approach of her own and make the different ways of taking part visible
- Status
- Published
Context
Deep work that needed a visual language of its own
People who work with the body and with processes of awareness can rarely explain that practice in a single sentence. The challenge of this website was to find a way to present the approach without reducing it to a list of services or wrapping it in a closed vocabulary.
The choice was to give room to the text and to the rhythm of reading, so that someone can recognise themselves in what they read before deciding to take part.
Site architecture
From first contact to going deeper
The structure follows the natural path of those who arrive: first understanding the approach, then getting a sense of the forms of practice and, finally, choosing a level of commitment.
The more demanding offerings do not appear at the entrance. They come later, once there is enough context to understand them.
The website needed to:
- present the approach in accessible language;
- distinguish one-off practices from long paths;
- give visibility to the community;
- bring practices and resources together in one place;
- show the calendar clearly;
- keep contact always close at hand.
Structure
The main areas of the website
Each area answers a different question from visitors, keeping the same tone and the same visual identity.
01
Home page
Presents the approach and leads gently to the ways of taking part, without turning the entrance into a list of offerings.
02
The approach
Explains the work with the body and awareness, with room for the text to breathe.
03
Paths and programmes
Brings together the longer paths, indicating the commitment involved in each one.
04
Practices and resources
Organises materials and practices that can be a first step for those still getting to know the work.
05
Community
Publicly presents the Comunidade Transformação Profunda and its invitation to take part.
06
Calendar
Brings dates and gatherings together, so that the information does not live only on social media.
07
Contact
A simple invitation to an introductory call, without long forms.
Visual direction
A distinctive identity, without noise
The palette is restrained and the typography has enough presence to carry long texts. Images appear at chosen moments, serving as pauses.
The result aims for credibility without coldness, keeping the closeness that characterises this work.
Responsiveness
Comfortable reading on mobile
Reading on a phone keeps the presence of the text and the images. The personal introduction stays close to the pages that explain the paths.
Gallery
Some areas of the website
Application
An example for personal work with paths and community
The same logic can serve therapists, facilitators or teachers who have an approach of their own and several ways of taking part, from one-off sessions to long paths.
About this project
Daniela Velho's authorial website, published at danielavelho.pt. The community and the paths are presented on the public pages of the website.
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